La Growth Machine
BUSINESS · CRM & SUPPORT
Outreach audiences, campaigns, their messages, leads, and statistics in the account they connected.
Connect La Growth Machine with Fabriq Developer
Your user pastes their La Growth Machine credential on a page Agentic Fabriq hosts, so it never reaches your backend and never becomes one shared key across all of your users. Same call as OAuth, one more argument.
Provider names are surfaces, not vendors, and the authoritative list is the capabilities endpoint rather than any page including this one — an unknown name returns 400 with the valid list. Fabriq Developer is free to start and needs no provider paperwork. Start free or read the quickstart.
Connecting La Growth Machine in practice
La Growth Machine will not create a lead without a valid email address even when the whole point of the call is to have LGM enrich one, and its documented workaround is to post a placeholder address and let enrichment replace it later. The API is also plan-gated — "The API is available starting from the Pro plan" — and LGM’s own examples put the key in the query string as `?apikey=`, with `x-api-key` offered as the header alternative.
Scopes that draw scrutiny
External API keyOne key per workspace, generated under All settings → Integrations & API → API. There are no scopes: the same key creates leads into campaigns and reads campaign statistics.
Who has to approve
Not an admin consent flow, but a plan gate: Basic accounts get email and LinkedIn connection only, and API access starts at Pro. The key is minted inside the workspace settings, so whoever administers the LGM workspace controls whether an integration can exist at all.
Worth knowing
- A lead needs one of these combinations or creation fails: audience plus proEmail, or persoEmail, or linkedinUrl, or twitter, or firstName plus lastName plus companyUrl or companyName.
- The API host is apiv2.lagrowthmachine.com, not the app domain — for example POST https://apiv2.lagrowthmachine.com/flow/leads and GET /flow/campaigns/:campaignId/stats.
- Passing the key as `?apikey=` (the form the docs lead with) puts the credential into request logs and any Referer header; the `x-api-key` header is the safer equivalent.
- API call logs live in the same Integrations & API tab as the key, which is the only place to see what an integration actually sent.
Checked against Using the La Growth Machine API (2026-09-29)
What an agent can do
Each action is granted on its own. An agent allowed to read is not thereby allowed to write, and the scope beside each row is what the acting user must have connected for it to run at all.
Often connected alongside
Put La Growth Machine behind one governed endpoint.
Same permissions, same audit trail, whatever else you connect next.